The hybrid engine and batteries of the Sonata is the most advanced in the world, making it one of the cleanest cars on the market, so Hyundai has just launched an advertising campaign without impact on the environment . That's basically what we said Mark. Meanwhile she took care of us brush in the direction of tire hair: we make choices brightest, we make efforts to respect the environment, and we're not the only ones to do, we too will we put ... brilliantly.
The Canadian agency that designed the campaign uses an environmental consultant who has guided the management of waste and emission of greenhouse gas emissions. You should know that the audiovisual industry and film is a veritable chasms and waste energy lighting, air travel, generators, pollution film sites ...
Thus the films were shot in a single place and during the three days of shooting energy consumption was strictly controlled and sorted waste. The team also ate local and plastic water bottles have been banned. The set itself has been powered by generators operated manually (and bicycle cranks) to simulate the movement of the vehicle. Finally, this film has generated 0.35 tons of CO2 and 45 kg of waste, while a traditional film would have resulted in nearly 9 tons of CO2 and more than 1500 kg of waste (according to Hyundai!) A reduction of 96% emissions of carbon dioxide and a 97% reduction in waste compared to traditional film. To achieve a environmental impact zero, the remaining 4% were the subject of a carbon offset (how, where, with whom we will not know).
The campaign is backed up on a website event on YouTube dedicated to behind the scenes. But to make it more attractive the site is designed with some videos, and basta. Or maybe with this tool is that it would have been interesting to dwell on technical details like the famous carbon offsetting. Damage.
The idea as such seems to me not inappropriate. But I doubt that the builder put in place the same next steps for all these communication actions!
