Most of you choose your supermarket based on its proximity to your work or your apartment or house (or villa?). For my part, my criterion is different because I go where there is novelty: highlighting product, merchandising, animation ... everything from marketing point of sale. This can sometimes complicate my food shopping, but it is a little museum with me my supermarket! So yesterday I made a detour towards Carrefour. In Indeed the group has launched a labeling "fed GM-free" on over 300 food products from animals (such as pork, veal, poultry, eggs and farmed fish). To accompany the campaign point of sale, a teaser was set up in the press and three web films have been developed (K4 agency, Publicis Group structure dedicated to Carrefour). The French are largely opposed to GMOs, their presence in the fields and their basis, directly or indirectly. According FIFG study, 63% of French people would stop eating produce if they knew they come from animals fed with genetically modified organisms. For 96% of respondents, it is necessary to indicate on the packaging the presence or absence of GMOs in animal feed. Arnaud Apoteker gold, Campaigner for Greenpeace GM, said today only organic products allow consumers to be certain to consume products from animals fed GM-free.
A decree on the labeling and definition of the term "GMO-free is pending from the Grenelle Environment and passes laws on GMOs adopted in May 2008. Indeed, there is no definition at European level and globally.
The European directive of March 2001 on the deliberate release of genetically modified organisms requires that products containing 0.9% or more GMOs are labeled with''GM''but says nothing about other products , leaving it to Member State to introduce their own legislation. In France, the High Council for Biotechnology (HCB) calls for a GMO-free''labeling''for plant and animal products containing less than 0.1% transgenic DNA.
And why not 0%? So it's all this bullshit end? Not as easy as it would in fact this threshold the lowest technically feasible.
Carrefour and some brands as "chickens Praised" or butters "Echiré, who had already labeled their products by ensuring GM-free''' 'So do not wait to be imposed rules to inform consumers and value chains without GMOs. But something bothers me ... verifies that this "certification"?!
Reminder: European regulations on labeling does not apply to products from animals or animals fed with GMOs, ie, meat, milk, eggs, butter, cream ... rather than biscuits, ready meals or baby food in which the animals or products derived from animals can be used as ingredients. 80% of all GMOs thus enter the food chain through animal feed and GM crops are introduced into the food chain and unbeknownst to the consumer.
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