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Read: Communication and environmental pact can not

A Christmas present that was not part of my list but I hasten to buy: Communication and Environment, the pact impossible.

Vice President of Joint Council of Advertising (PPC) and known and recognized specialist information science and Communication, Thierry Libaert just published a new trial. Lecturer at IEP Paris, is a member of the Ecological Watch Committee of the Fondation Nicolas Hulot .

The author describes his book as " analysis of the complex and ambiguous relationship between environmental issues and communication approach . He tries
" exceed the critical analysis (the attacks greenwashing) and advice on the manual (how to better communicate on sustainable development) while trying to highlight the interactions of two areas . ;

For example, rather than centering on that communication brings environmental sphere, Thierry Libaert would also "establish the foundations of that new environmental problems (such as global warming) as a result affect our very process of communication" .

I will share with you my comments as soon as I swallowed!

SUMMARY: PART

. - THE COMMUNICATION AT THE HEART OF SUSTAINABLE DEVELOPMENT
I. Communication is the fourth pillar of sustainable development
The five models of interaction
The communication component specific sustainable development
The disappearance of public
II. Integration into the public space
The emergence of the term Sustainable
or sustainable?
III. The tactical dimension of sustainable development
Interest in the legitimacy of the company
Interest in corporate communication
A range of careers in extension

SECOND PART. - THE IMPOSSIBLE COMMUNICATION ON SUSTAINABLE DEVELOPMENT
I. The image enhancement
The overvaluation of the image
The lowest common denominator
II. A communication failure
Sustainable development does not create the image
results somewhat consistent with the objectives
A communication unacknowledged
A communication that is the wrong battle
A communication messages involuntary

THIRD PARTY. - A CALL TO CREATE YOUR OWN CHALLENGE
I. An external call a boomerang
A communication that reduces confidence
A communication exacerbating crises
A communication that generates opposition
II. Internal communication schizophrenic
internal communications internal communication shifted
schizophrenic

PART IV. - SUSTAINABLE COMMUNICATION
I. Slow PR
The principle of accountability
A communication humble
A holistic communication
A participatory communication
Slow
PR Transparency communicative
A communication moderation
II. Communication to the test of sustainable development
To finish with the classic view
The evolution of the communicative thinking
Communicates times of climate change
to design eco-systemic