Life is a lottery. According to Save the Children the greatest chance of life is that of our birth. And being born in 2010 we only have 0.8% chance of being born in Sweden, where life is good despite the cold. Statistically we finally have a minimal chance of being born in a developed country. For us to prove the association has created "The Lottery of Life " a lottery is proposing to re-play our birth. An effective way to attract users to the Western plight of children in poor countries.
No moralizing, no shocking images, just a season well done digital and high quality.
's how it works. On the website , after giving our name, you spin the wheel and we discover where we could have come into the world and especially what are the conditions and environment in which we would have started our life images, sound ... one could almost feel the smell of our adopted country.
The site lets you customize the experience up through Facebook Connect. Customization, therefore, but also identifying and sharing with viral publishing tool "results of our birth" on Facebook, Twitter.
And to make you want to go to find info on the country found on our "birth chart" community tools and sharing sites such as Wikipedia , Google maps, Flickr and youtube.
Finally, The donation system is equally playful and present: a function "HELP" opens a sheet explaining how and why to donate, and also allows to get support on Facebook, by email ouen creating a custom widget or on our Blog through the url.
A playful operation that adapts to new information tools that are used daily. My father, professor of history and geography would probably skeptical and unconvinced but the girl approves communicating completely this device that allows awareness with this fun informative dimension.
Finally, The donation system is equally playful and present: a function "HELP" opens a sheet explaining how and why to donate, and also allows to get support on Facebook, by email ouen creating a custom widget or on our Blog through the url.
A playful operation that adapts to new information tools that are used daily. My father, professor of history and geography would probably skeptical and unconvinced but the girl approves communicating completely this device that allows awareness with this fun informative dimension.
The web campaign is backed by a poster campaign 4x3:
0 comments:
Post a Comment