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Review of 2010 for advertising

The end of the year has been hectic and I have not even had time to do as it should be a balance of the year was ending. So we'll do that now and quickly, because I still have no time! For this little tour d'horizon of what has been "bilanisé" advertising revenue (figures!), Social networks, and the most viewed ads.

Advertising investments in the media

2010 marked a resumption of commercial activity ( from Kantar media, and other ).

• Television is the medium that has contributed most to growth in gross advertising revenue (+15.7% or 6.4 billion €), and these are the DTT channels which recorded the strongest growth. sectors investing the most are food, hygiene and beauty, and automotive and transportation (up 27% thanks to the scrapping?). The French have also never much watched television 3 hours and 32 minutes per day ( more info)!
• second highest growth, the print media with an increase in investment of 9.9% to 4.9 billion € gross national newspapers and magazines representing the largest increases.
• investments in radio have in turn evolved less but still show an increase in gross revenue of 6.7% over the year to 3.4 billion €. Even if these are the stations are generalists that boost the growth of media value (+8.7%) and volume (+8.1%), it is the music stations that recruit more advertisers (71 vs. 51 for conventional stations).
• cinema rose 18.9%, is positive, the monitoring institute will go no further.
• Finally, outdoor advertising displays an increase of gross revenue of 3.5% and again we will say no more.
• With increasing hearings, opportunities for targeting and measurement more precise, and most importantly, the opportunity to live an interactive experience for consumers and / or socialize with the mark, Internet has become one of the three main levers advertising for the vast majority of advertisers. No figures are yet to Internet, but last December the U.S. online advertising spend exceeded those made in the press and in 2010, 25.8 billion dollars were invested in advertising on the web against 25.7 in the press. It must be said that the newspaper industry fell by 6.6% over the previous year .

Table of key indicators advertising
Studies Yacast download
Interview with Corinne In Albon Kantar Media

Advertising and environment

Following publication of the balance of ADEME and ARPP "Advertising and the Environment, Strategies headlined" The advertising stabilized greenwashing "and" Communication responsible progress. " I'm not harping, I share little enthusiasm: I already spoke here.

Web

In 2010, the web particularly remember Julian Assange and his website Wikileaks, which publishes free information leaks by protecting its sources. The site has exploded in July, by publishing confidential reports of 91,731 U.S. military on Afghanistan and publishing reports from embassies (Cablegate). A wealth of new information which the media have seized, and who reacted to many governments.

Browsers: Chrome has increased at great speed in 2010, mainly at the expense of Internet Explorer. More

the side of social networks:

Facebook is the third most visited site in the world. With 647.5 million unique visitors, Yahoo Facebook is passed and became the leading social networks. Today, a visitor visits on two Mark Zuckerberg site! The site Flowtown summarized all the major events Facebook, what to do without unnecessary words: "Facebook 2010, The saga continues .

With 106 million users have issued during the year over 25 billion tweets, Twitter expanding its base in the U.S. but also around the world: more than 65% are now out of twittos USA. Digital Surgeons we offer a chart to compare the typical profiles of the two giants , but I am very much the same balance for Twittos French!

Applications phones Mobile: because nothing beats pictures here is a fun and dynamic video balance of 2010 .





Ads Most Watched
Finally, the coolest for last, here are the 10 most-watched commercials in 2010 on Youtube:

1. Old Spice - The Man Your Man Could Smell Like


2. Nike - Write the future


3.'s Ken Block Gymkhana THREE, Part 2. Ultimate Playground. Autodrome, France


4. Tippex - "NSFW. A hunter shoots a bear "by Buzzman


The following 6 's blog BlogOPub ! Apart
Tippex admit that the other pubs I had not arrested a lot, I'm really not in!

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A Christmas Gift for organic farmers poisoned

pockets of organic farmers they are emptied by the government?

The Finance Bill 2011 decreases by half the amount of the tax credit on income enjoyed by farmers converted to organic farming. The association and react Eco-informants too!

Here indeed an article by Nicolas Klein and Anne-Sophie Novel whose distribution is open to Eco- informants.

Farmers argue the government is declining, how do you, how do you want?

And yet ... organic farmers have received their account at the end of the year! A barely concealed vulgarity to assign a red card to a measure that has gone unnoticed! Christmas and New Year celebrations have been a golden opportunity to get a amendment providing for a 50% tax credit to farmers converted to organic.

Now, this tax credit may not exceed 2 000 euros instead of 4000 so far! You should know that this tax credit is yet the only device to support small organic farms.

A decision in contradiction with the commitments of the Grenelle Environment:

Grenelle Law provides in Article 31 to "promote the production and structuring of this sector to the agricultural land in organic production reaches 6% in 2012 and 20% in 2020."

With a little more 2% of agricultural land for bio in 2010 according to latest figures, France is the laggard of the European organic farming.

"I do nothing to convert organic"

The newspaper Liberation this week published the testimony of an organic farmer in conversion, which decided to does nothing to convert ...

"I do converted into bio nothing! For this farmer Paris region, the future of its operations is outstanding! For two years he has passed 50 of its 238 hectares, located on the Saclay Plateau in Essonne, in organic farming. And had converted all of its land. "But we can not fly at sight, without knowing what they will receive aid next year ... For now, I do not convert more organic. "

If the farmer has little to worry about (the bulk of his aides come finacières aid to surfaces), it is rightly pointed out that the instability of government decisions is problematic.

A major setback that is likely to be reluctant farmers are still facing the issue of conversion or were about to convert to organic.

associations revolt

associations such as Confederation Paysanne , Nature and Progress and the National Federation of organic farming (NBFA) , also resent what they consider to be "a drastic measure at the farm level" against a "tax credit which had the chief merit of putting some justice in attribution aid, especially because it targeted the small structures that do not perceive or very little. "

For FNAB, fifteen farms convert to organic every day in France. A dynamic that could be halved with the new amendment!

The Government confirmed and signed

If the measure is passed unnoticed, the discontent of many associations has been felt, and the government was keen to reaffirm its commitment to organic farming via a joint departments of Ecology and Agriculture, dated January 5, 2011. Bruno Le Maire and Nathalie Kosciusko-Morizet want to reassure by saying that EU aid and state will''accompagner''French organic production. They stressed that France will receive a 18% increase in aid of the CAP (Common Agricultural Policy), which will amount to 84 million euros (conversion and maintenance) in 2011 against 71 million in 2010.

Organic agriculture: a sustainable solution

remember that organic farming is a practical modern, clean, sustainable

- good for our environment,

- good for our health

- beneficial for job creation can not be relocated.

Break a dynamic yet fragile development will inevitably slow the rise of a virtuous chain that can respond to current challenges ...

Demand for organic products increases, but without a producer, what to do?

The French want more organic products and we are entitled to wonder what he will remain in French organic market to stock up? Imports (France already imports 40% of organic products consumed)? Is this really a desirable and sustainable solution? No way!

Would not it be more coherent to encourage local organic production?

Nature & Progress, the Confederation Paysanne and the National Federation of Organic Agriculture (FNAB) to strongly ask which Ministry of Economy is reviewing its copy, in agreement with the advertisements of Round Table!

we!

This article was written by Nicolas Klein and Anne-Sophie Novel, and spread open to Eco- informants.

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Tajine malsouka

The tagine is a malsouka is typically tunsien but can be done in different ways, me for example I change my recipes according to what I 'have in the fridge because I think that kitchen as in life, the rule is that there are no rules:)

Good enough fuss, let's get serious, here's the recipe for tagine malsouka I just do:

Ingredients: 5

leaves Brick

500 grams of lamb

6 eggs 80 grams of grated Gruyere cheese 4

portion or square

1 small potato

a little chopped parsley

2 CAS

olive oil 50g butter

a glass of milk

Spices: salt, poirvre, turmeric, paprika

Recipe:
Cut meat into small cubes, spices and let simmer on low heat with a little oil olive.

Add a glass of water and cut potatoes into small pieces, cook for 15 minutes over low heat.

Add chopped pesil the gryuère Grated cheese in portion cut into small pieces and eggs and ; mix well.

Brush pastry sheets with melted butter in a little milk, place 2 sheets at the bottom of a dish butter and pour in the filling.

Cover by remaining 3 sheets of pastry and put your dish in a preheated oven at 180 ° C for 30 minutes or until top is golden.

is the final result, bon appetit gourmet:)

Nesrayne

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vegetable spring rolls

I ate this stuff coming in this Chinese restaurant on the lake " Opium ", I then tried it again with me in my own way. I think it's called" spring rolls "or" spring roll "I give you the recipe if you want a change, c ' is super easy.

You need:

sheets brig

a small cabbage

of carottres (6 pieces)

a little white chicken

of sunflower oil but
or a glass of milk
50 g butter salt and pepper

for leaves of brik I used them

First grate the carrots, cut the cabbage into small pieces, put them in a wok or skillet and let cook for 20 minutes with 2 tablespoons of corn oil or butter. Salt and pepper.

Add chicken diced (If you have leftovers it can go too, nothing is created, nothing is lost, everything is transformed;) )

Melt butter in milk and coat with your brick sheets.
Place a little filling in the sheets of pastry, roll them and put all these people in a buttered dish.

dish Bake in a preheated oven at 180 ° C for 20 minutes until your spring rolls are golden.

You can Also fry the spring rolls instead of baking.

For the filling you can add other vegetables to suit your tastes (or other squash).

And here is the result

Bon appetite:)

PS: For those who love Chinese food, I highly recommend this restaurant " opium" is the lake next to the Hotel Acropol. The food is super good, I remember taking noodles, I had a "9as3a" but I have finished as high at the end you are entitled to a heated and scented towel to wash your hands not to mention the decor is super nice ...

Nesrayne