Indian Acctress Pusing Boobs

Review of 2010 for advertising

The end of the year has been hectic and I have not even had time to do as it should be a balance of the year was ending. So we'll do that now and quickly, because I still have no time! For this little tour d'horizon of what has been "bilanisé" advertising revenue (figures!), Social networks, and the most viewed ads.

Advertising investments in the media

2010 marked a resumption of commercial activity ( from Kantar media, and other ).

Television is the medium that has contributed most to growth in gross advertising revenue (+15.7% or 6.4 billion €), and these are the DTT channels which recorded the strongest growth. sectors investing the most are food, hygiene and beauty, and automotive and transportation (up 27% thanks to the scrapping?). The French have also never much watched television 3 hours and 32 minutes per day ( more info)!
second highest growth, the print media with an increase in investment of 9.9% to 4.9 billion € gross national newspapers and magazines representing the largest increases.
investments in radio have in turn evolved less but still show an increase in gross revenue of 6.7% over the year to 3.4 billion €. Even if these are the stations are generalists that boost the growth of media value (+8.7%) and volume (+8.1%), it is the music stations that recruit more advertisers (71 vs. 51 for conventional stations).
cinema rose 18.9%, is positive, the monitoring institute will go no further.
Finally, outdoor advertising displays an increase of gross revenue of 3.5% and again we will say no more.
With increasing hearings, opportunities for targeting and measurement more precise, and most importantly, the opportunity to live an interactive experience for consumers and / or socialize with the mark, Internet has become one of the three main levers advertising for the vast majority of advertisers. No figures are yet to Internet, but last December the U.S. online advertising spend exceeded those made in the press and in 2010, 25.8 billion dollars were invested in advertising on the web against 25.7 in the press. It must be said that the newspaper industry fell by 6.6% over the previous year .

Table of key indicators advertising
Studies Yacast download
Interview with Corinne In Albon Kantar Media

Advertising and environment

Following publication of the balance of ADEME and ARPP "Advertising and the Environment, Strategies headlined" The advertising stabilized greenwashing "and" Communication responsible progress. " I'm not harping, I share little enthusiasm: I already spoke here.

Web

In 2010, the web particularly remember Julian Assange and his website Wikileaks, which publishes free information leaks by protecting its sources. The site has exploded in July, by publishing confidential reports of 91,731 U.S. military on Afghanistan and publishing reports from embassies (Cablegate). A wealth of new information which the media have seized, and who reacted to many governments.

Browsers: Chrome has increased at great speed in 2010, mainly at the expense of Internet Explorer. More

the side of social networks:

Facebook is the third most visited site in the world. With 647.5 million unique visitors, Yahoo Facebook is passed and became the leading social networks. Today, a visitor visits on two Mark Zuckerberg site! The site Flowtown summarized all the major events Facebook, what to do without unnecessary words: "Facebook 2010, The saga continues .

With 106 million users have issued during the year over 25 billion tweets, Twitter expanding its base in the U.S. but also around the world: more than 65% are now out of twittos USA. Digital Surgeons we offer a chart to compare the typical profiles of the two giants , but I am very much the same balance for Twittos French!

Applications phones Mobile: because nothing beats pictures here is a fun and dynamic video balance of 2010 .

Ads Most Watched
Finally, the coolest for last, here are the 10 most-watched commercials in 2010 on Youtube:

1. Old Spice - The Man Your Man Could Smell Like