A sexist advertising is reported to Bitches care mail. This is a full page in the newspaper TV Star December 18 to 24 2010 (small, unretouched, click to enlarge) concerning an issue of sexy manga made by a "porn star" and aimed at an audience from 16 years.
Our correspondent was surprised that a newspaper advertisement appears in all public programs next Saturday ...
Preview mail "As the title indicates, the advertisement refers to erotic or pornographic films ... and the word 'pig' refers to those gentlemen who are interested. .. The show is still sexist: women, young, scantily clad ... " Mrs. AT
The design allows the ultra fantasized advertising representation of women, almost childlike mind, anatomy accentuated by underwear , to the downcast eyes (a sign of submission), usual iconography of manga for adults imposed on any player or reader of Star TV.
MCM is owned by Lagardère Active, advertising is signed BETC Euro RSCG (including Mercedes Erra, Executive Director, however, is known for its high level of involvement for the access of women to positions of high responsibility, participation in the Women's Forum), that's for relay what industry ultra capitalist pornography.
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Readers' email: @ lecteurs.telestar mondadori.fr
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As with any sexist advertising you can complain to the ARPP (Regulatory Authority Business Advertising) 23 rue Auguste Vacquerie - 75116 Paris or by mail contact@arpp-pub.org ... The ARPP states receive very few complaints about sexist advertising to us to deny it ... There is also a Jury of Advertising Ethics with which you can complain (see HERE ).
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