(Each a "drink" to the end of the night: o)
A spot sexist saw at the cinema is reported to Bitches care. This is a video for the energy drink Red Bull (at see HERE).
From the email alert: "scandal facing the new ad Redbull film. Incitement to non-reporting of crime (against women). Inciting not assist a person in danger. A woman is assaulted. The character has more than Redbull and waives to go defend it. The cries of women are harrowing. MUST have it banned. " Jerome D.
It is indeed a representation of woven sexism. The woman is reified, inevitably victim in the street at a late hour, between the aggressor and we imagine the potential savior.
is heavy to note that violence against women is used to make people laugh, then generate public sympathy, and trigger a purchase.
In spot, the man has no courage spontaneously: without Red Bull, he closes his window shouting. That must explain why so many women are murdered by some men without a lot of feedback: no Red Bull in the fridge!
brand could communicate differently on this subject: the abused woman, can of Red Bull in the bag, would send itself walking the aggressor, with humor and second degree course. Unless this drink "energizing" is intended only for men? You said sexism ...
>> To "thank" Red Bull his humor Cutting the wings of women (brand boasts of "giving wings"), is HERE (contact page and email address e)
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As with any sexist advertising you can complain to the ARPP (Professional Regulatory Authority Publicity) 23 rue Auguste Vacquerie - 75116 Paris or by mail contact@arpp-pub.org ... The ARPP states receive very few complaints about sexist advertising to us to deny it ... There is also a Jury of Ethics Advertising with which you can complain (see HERE ).
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