Toddler Thirsty And Hungry

An attempt against the invasion advertising

You feel oppressed, invaded, smothered by the posters? Luckily, we ask for your opinion!
You have until March 11 to express yourself about new measures by the government to reform the billboard, a regulation that is expected by the Minister for Ecology Nathalie Kosciusko-Morizet, " stop slow degradation of our urban landscapes and suburban .

Last September I remembered that the Grenelle II had created a text (a key measure as they say!) which proposed new regulations in order to limit outdoor advertising. The implementing decree is now under investigation public language of people who speak the language of ordinary people that means the French can give their opinion on the website of the Ministry of Sustainable Development .

This decree provides for new rules at national level: surface and height of the panels, density, power consumption and light pollution have been reconsidered for each advertising medium used on public roads. What to update the current scheme based largely on Act of December 29, 1979 .

The communes and municipalities will also have the opportunity to develop local advertising regulations more restrictive than the national regulation, which will also be subjected to public inquiry. Thus, a local regulation is expected in the city of Paris with a target reduction of 30% density advertising:

- simplified zoning removing all areas of advertising increased. Paris area will now be restricted or prohibited advertising

- reduced format advertising posters with a maximum height of 8m ² (which implies a ban on panels 4 × 3!)

- Restrictions on advertising Light and advertising on vehicles (the car ended wraps?)

...

But these provisions, which must be passed by July 2011 made conscious, which Dottelonde Stéphane, President of the Union of outdoor advertising who voted against it. According to him the mayor of Paris did not measure "the economic, social and financial restrictions" because the city collects taxes for local outdoor advertising, fees and road tax.

In contrast, the Collective of debunkers and the combination PER (Resistance to aggression advertising) believe that the decree is generally "negative" in that, alongside measures, it endorses practices that hitherto were not allowed, like advertising on the tarps that cover buildings under renovation. " (read press release )

The project is it dangerous for city revenues and advertisers will see supply display diminish, or otherwise confined there to tokenism? hard to decide when it is connecting but I tend to think that the idea that each city can develop regulations Local makes sense!
Because the text seems to completely ignore the so-called street furniture that nicely completely disfigured city centers including the docks of Bordeaux (though recently renovated) and the place where billboards Quinconces pushed like mushrooms in cities: dozens are lined up, all bearing the same poster.

Sequovia As they settled: the measures are too weak to stop the decline in advertising and display all goes, they estimate that between the television, the radio and newspapers, the usefulness of outdoor advertising is greatly reduced (see article ).

And you, that What do you think? Go your say on the website of the Ministry of Sustainable Development!