Starting Program Prayers

Wonderful World Nuclear Areva

Areva's 10 years have shed a lot of money ink. The TV spot is indeed a great achievement in various fields:

1) C ' is a big job for a super production worthy of a Disney movie, a sublimely rich and creative storytelling and a musical composition of egg (Funkytown performed by the American disco group Lipps Inc.).
2) It is a superb example of greenwashing, a lack of sincerity unforgivable.
3) Finally, it is a mess: 8 months and 15.5 million € (including media buying, which would 4M production anyway), why spend invest so much energy and such a sum then Areva sells nothing for individuals?! Not to mention that Areva is owned 90% by the state ... we subsidize this anniversary.

I'm completely in tune with Gildas Bonnel, founder of the agency Sidièse and member of the collective communication responsible "Adwiser" , who is bothered by the image of "fun, ethereal and above-ground" of nuclear power that emerges from this campaign. He speaks of "virtuality shifted": "While the nuclear anxiety is an industrial activity, it gives us the impression of a large nightclub world." That's exactly what I felt when I saw the ad.

Here the beast:

Fortunately viewers are not fooled and begin to no longer support these insincere speech. Already, the campaign of 2004 " experts energy", which used a pedagogical tone was angry.

In 2009 the slogan "Energy for sense" (also designed by Euro RSCG) was been suspended by the ARPP after a complaint from the Greens.

While Areva is back with a jovial tone because the French are gloomy, and with a new signature of the most hypocritical " Energy is a story that has not finished being written.'s keep write with less CO2 . This gives a wonderful world in which dancing next to a nuclear center is not a problem.

Obviously, this film is passed between the cracks of 'ARPP and it was therefore necessary to form a network to complain. Jacques-Emmanuel Saulnier, communications director and spokesman of the group Areva , defends itself somehow, " Nobody' has never said that nuclear power is a renewable energy . Verdict of the ARPP in the course of next week.

Parody of network Sortir du nucléaire :

They talk:

Chaudoit Cyril, who was invited, among other bloggers to meet Euro RSCG C & CO H5 and the origin of this campaign, sharing his impressions with tact but transparency on his blog: Areva depicts the epic energy .

Terra Eco in Article Advertising Areva decoding propaganda .
Anne Sophie Novel in Blog Ecolo-Info
Pierre Siquier President Ligaris not really agree with all this controversy, to read Adwiser .