A gender communication is reported to Bitches Care . This is a logo on the packaging of a deodorant spray men's AXE brand (see photo).
From the email alert: "my wife bought me a deodorant brand" axis ", I do not buy that brand because of its slogan" The more you put, the more t ' hast. "On the aerosol contained a drawing as an equation representing a shower gel brand + man splashed the deo said a woman in a bikini = squared. Can we leave a mark missed so much respect for the human being? " PR
Indeed, Axe (Unilever) always accept even the idea of gender in different worlds. Basically, Axe is the sexual success assured, many girls flock to a very regular user of deodorant (the viewer can identify with lambda). This allows the advertiser to scroll up meat first choice female per second advertising (dummies for the current spot angels from heaven). A great success, so.
>> to "congratulate" Unilever / Axe ...
- mail: http://www.pourtoutvousdire.com/axe/contact
- email: See Unilever France: 23, rue François Jacob - 92842 Rueil-Malmaison Cedex
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As with any sexist advertising you can complain to the ARPP (Professional Regulatory Authority Publicity) 23 rue Auguste Vacquerie - 75116 Paris or by mail contact@arpp-pub.org .. . The ARPP states receive very few complaints about sexist advertising to us to deny it ... There are also Jury of Advertising Ethics with which you can complain (see HERE ).
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